UBS Start Business

In 2019, I had the opportunity to lead the design of a dedicated landing page for UBS, aimed at supporting aspiring entrepreneurs in turning their business ideas into reality. During my time at Hinderling Volkart AG in Zurich (now part of DEPT), I was responsible for the concept, prototyping, final design, and presentation – working in close collaboration with the Creative Director.

The challenge was to create a platform that not only aligned with UBS’s corporate identity but also stood out as an inspiring and intuitive experience. Unlike other UBS pages, we were given remarkable creative freedom, allowing us to develop something truly unique while maintaining the brand’s credibility and trustworthiness. The result was a seamless, engaging, and visually refined interface that guided users through every step of their entrepreneurial journey.

Being entrusted with such a high level of responsibility made this project particularly special for me. It was an opportunity to merge corporate design principles with a fresh and modern approach, ultimately crafting a tool that empowers individuals to take their first step toward building their own businesses.