Sauber F1 Team

In 2019, during my time at Hinderling Volkart AG, I had the exciting opportunity to work on a project for the Sauber F1 Team, which at the time competed under the name Alfa Romeo Racing.

My role involved designing individual landing pages while ensuring that the already defined visual identity and creative concept – developed by the agency’s Creative Director – were seamlessly translated across these pages. The challenge was to maintain the high-energy, precision-driven aesthetics of the Formula 1 world while adapting them to different digital touchpoints.

Being part of a project for a legendary Swiss motorsport team was an incredible experience, allowing me to contribute to a brand that embodies innovation, performance, and cutting-edge design.

This project was particularly exciting for me, as I have been a passionate Formula 1 fan since childhood. Watching the legendary era of Michael Schumacher at Ferrari shaped some of my fondest memories, and to be able to work on a project within the world of F1 was truly a special experience.